One of the major focus in internet advertising these days is Geo-Location Targted advertising. And it makes perfectly sense. If a user visiting to your web site is from china, why would you show him ads for selling products that are not available in that country. Your advertising will be more effective if you are showing the user ads in his or her native language and show him products that are offered in that region.

In the past all companies used to ask users to create their profile on the site and one of the questions used to be to specify the country, city where that user resides. These days you have options available to you where you can translate user's IP address into his or her geographic location. And based on the results you can target your content and advertisement better than you could in the past. You will notice that google or other advertising agencies target the ads based on the person's location. If you have used google analytics or any other similar services, you will find that they are able to generate traffic on location of your site's visitors.

There are lot of commercial softwares and databases available that you can use to generate such reports or obtain the site user's location. We provide similar tool for our users that can translate a user's IP address to the country of origin for that request. We have create IP2Country.Net .Net library that you can incorporate in your ASP.Net web sites to locate the user's country and target the content and advertisements based on that. Click on the following link to try it out.